The Joy of Simple, Professional Cooking
Lanza is a producer of diverse food marinades, seasonings, and purées used to flavor meat, chicken, fish, and vegetables. The brand operates with the goal of simplifying the cooking process and creating varied, professional-grade flavors for home cooks, restaurants, butcher shops, and even travel and camping enthusiasts.
Mahsign’s Collaboration with Lanza: From Idea to Execution
🔹 Initial Analysis and Redesign
Our collaborative project with Lanza began with a comprehensive review of the brand’s website and social media presence. The Mahsign team outlined a new path for introducing Lanza’s products by providing expert recommendations for redesigning the website banners and recreating digital content.
🔹 Website Banner Redesign
Lanza’s website banners were revamped with a new and appealing design to align the brand’s visual identity with modern standards and audience preferences. Examples of these designs are available to view in Mahsign’s portfolio.
🔹 Custom Content Creation for Social Media
Weekly photography of products and cooking processes featuring Lanza products.
Production of promotional videos to introduce new products (purées and marinades).
Design and publication of numerous Stories for daily product introductions, short tutorials, and entertaining content.
Direct linking from Stories to the Lanza website to increase online sales.
🔹 Advertising Campaigns and Audience Expansion
Through discount campaigns and targeted advertising, we expanded Lanza’s target audience to include families and homemakers, athletes, healthy lifestyle enthusiasts, individuals who enjoy hosting parties, and even those who travel and camp.
🔹 Poster Design and Environmental Advertising
To better introduce the products in butcher shops, a series of creative posters were designed and widely installed in stores. This initiative not only increased brand awareness but also directed customers to the website for online purchases.
The Results of This Collaboration: A Lasting Impact on Lanza’s Branding
The partnership between Mahsign and Lanza led to:
Increased product sales through social media and the website.
Enhancement of the brand’s visual identity and consistency across digital channels.
Continuous introduction of new products to the audience.
Increased customer engagement and loyalty.
Expansion of the target audience and attraction of new users.
Today, Lanza is present in the market with a variety of products such as Saffron, Barbecue, Lebanese, and Lari marinades, meat and fish seasonings, as well as specialized purées like bell pepper purée, potato purée, and baba ghanoush purée. Mahsign is proud to have played a significant role in the growth and development of this brand.
Are You Also Looking to Grow Your Brand?
If you are seeking a professional plan for content creation and targeted advertising, Mahsign Studio is here for you! For more information and to start a collaboration with us, please get in touch through the contact methods listed on the Mahsign website and Instagram.
