An advertising campaign consists of a series of marketing activities designed and executed to achieve specific goals, such as increasing sales, raising brand awareness, and attracting new customers. Advertising campaigns help your business introduce its products and services to the target audience. Additionally, your advertising campaign is a set of multifaceted promotional activities where the campaign’s message is clearly defined, the audience is identified, and it strives, through precise planning, to deliver an appropriate message within a set timeframe and budget to the target audience.